An audience member at a Babson College panel asked recently about social media, Facebook, and B2B companies. My answer was the social media that mattered to B2B companies were groups (including LinkedIn groups) and 1-1 emails discussing B2B brands, like marketing VPs asking members of their online group: “Who has recent experience with this marketing automation software and that CRM system?”
Social Media for B2B doesn’t mean Facebook.
In fact, a recent slide show on the future of digital from Business Insider demonstrates Facebook’s irrelevance even for B2C businesses this way.
Google is like advertising at a store.
Facebook is like advertising at a party
Here’s the supporting data (It’s a great reminder that to reach your target prospects, you have to intercept them where they’re receptive to your message).
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