• Great Explanation Why Facebook is Irrelevant for B2B Companies

    by  • December 3, 2012 • Lead Gen, Marketing • 0 Comments

    An audience member at a Babson College panel asked recently about social media, Facebook, and B2B companies. My answer was the social media that mattered to B2B companies were groups (including LinkedIn groups) and 1-1 emails discussing B2B brands, like marketing VPs asking members of their online group: “Who has recent experience with this marketing automation software and that CRM system?”

    Social Media for B2B doesn’t mean Facebook.

    In fact, a recent slide show on the future of digital from Business Insider demonstrates Facebook’s irrelevance even for B2C businesses this way.

    Google is like advertising at a store.

    Facebook is like advertising at a party

    Here’s the supporting data (It’s a great reminder that to reach your target prospects, you have to intercept them where they’re receptive to your message).


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    B2B marketing is a little like kayaking in the everglades. You don't have signs to let you know the exact right route. Deep experience elsewhere doesn't always help in the current situation. Plotting your course by interpreting the moves of others can mislead you. You can spend a lot of time testing the wrong channels before you find the right one.

    I started this blog to share tips for how to achieve the insights that help you plot the right approach to attract more prospects and win more customers.

    For more on this story see http://bit.ly/qw0G9c

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