• Even Market-Leading Companies Make This Presentation Mistake

    by  • April 29, 2014 • Analytics, Sales Presentations • 0 Comments

    What’s wrong with this picture?

    This is a slide from a presentation at a B2B marketing conference titled, ironically,

    Create Gorgeous Marketing Dashboards Your Executives Will Love

    Bad graphic from Marketo

     

     

     

     

     

     

     

     

     

     

    The rules for graphics in slide presentations and dashboards are the same.

    This graphic violates the “keep graphics simple” rule.

    Avoid 3D in graphics. If using a pie chart, only explode one slice. This should have been handled as a build with each slice being “exploded” on its own slide, like this:

    Marketo pie revised

     

     

     

     

     

     

     

     

     

     

     

    Only one slice was exploded and its font size increased. Note the slide title was changed to be more specific as well.

    Keep your graphics simple. Don’t put too much information on one slide. Make your title work hard to convey the point.

    Here are some additional presentation resources:

     

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    About

    B2B marketing is a little like kayaking in the everglades. You don't have signs to let you know the exact right route. Deep experience elsewhere doesn't always help in the current situation. Plotting your course by interpreting the moves of others can mislead you. You can spend a lot of time testing the wrong channels before you find the right one.

    I started this blog to share tips for how to achieve the insights that help you plot the right approach to attract more prospects and win more customers.

    For more on this story see http://bit.ly/qw0G9c

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