• Web Site

    Google’s Lessons for Web Design

    by  • April 25, 2011 • Design, Marketing, Web Site • 0 Comments

    Business Week recently reported on the process Google went through for revision 8 of its results page.

    Now most of us don’t have Google’s advantages:

    • thousands of employees who test new designs in daily use (dogfooding)
    • a dedicated usability lab with eye-tracking software
    • 268 million users to select from for beta testing proposed changes

    So wouldn’t it be great if we could piggyback on some of Google’s lessons?

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    Stamp Out B2B Homepage Slideshows

    by  • April 11, 2011 • Design, Marketing, Web Site • 0 Comments

    Many B2B homepages are becoming more like Times Square every day. The real estate is dividing into a myriad of different billboards, each touting its own message: “Look at our awards,” “See our customers,” “Free trial over here.”

    Many such “billboards” are flashing or scrolling to catch the visitor’s eye, often in competition with one another.

    The question is, are your visitors like tourists strolling through Times Square on their way to a matinee with little time to spare, or are they a captive audience willing to watch and absorb all you hope to communicate?

    Websites increasingly appear to assume the latter, but Web-analytics data prove the former.

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