• Strategy

    Is Your Data Deceiving You?

    by  • April 18, 2011 • Analytics, Marketing, Strategy • 0 Comments

    Bruce Clay, the SEO guru, cited a remarkable statistic in a recent webinar: 40% of Omniture sites are set up incorrectly, with 20% of those sites having the Google search code inserted multiple times on a page. That will inflate results.

    Think of all those well-meaning marketers who are rigorously collecting and using metrics but are being led astray. The darn reports – so professionally formatted – look sooo reliable. But even they could be lying to you.

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