• Sales

    4 Valuable Sales Insights from To Sell Is Human

    by  • October 11, 2012 • Behavioral Science, Sales • 0 Comments

    Daniel Pink, the author of the bestsellers Drive (about what really motivates people – hint: usually not money) and A Whole New Mind (that gives hope to right-brained people) spoke recently at the Business of Software conference.

    Daniel said he was inspired to write To Sell Is Human: The Surprising Truth About Moving Others when Neil Davidson, CEO of Redgate Software ($50M in revenue) challenged Drive’s premise: Aren’t salespeople the exception? Aren’t they coin-operated?

    Here’s what Daniel found out when he dug into it.

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