Inadvertently, many B2B companies end up selecting a designer whose web site design does more for the designer’s business than the client’s. How does this happen? How do you avoid it?
Read more →Business Week recently reported on the process Google went through for revision 8 of its results page.
Now most of us don’t have Google’s advantages:
So wouldn’t it be great if we could piggyback on some of Google’s lessons?
Read more →Many B2B homepages are becoming more like Times Square every day. The real estate is dividing into a myriad of different billboards, each touting its own message: “Look at our awards,” “See our customers,” “Free trial over here.”
Many such “billboards” are flashing or scrolling to catch the visitor’s eye, often in competition with one another.
The question is, are your visitors like tourists strolling through Times Square on their way to a matinee with little time to spare, or are they a captive audience willing to watch and absorb all you hope to communicate?
Websites increasingly appear to assume the latter, but Web-analytics data prove the former.
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