• About Kathryn Roy

    B2B marketing is a little like kayaking in the everglades. You don't have signs to let you know the exact right route. Deep experience elsewhere doesn't always help in the current situation. Plotting your course by interpreting the moves of others can mislead you. You can spend a lot of time testing the wrong channels before you find the right one.

    I started this blog to share tips for how to achieve the insights that help you plot the right approach to attract more prospects and win more customers.

    For more on this story see http://bit.ly/qw0G9c

    A Quick Lesson on Using Graphics Effectively

    by  • May 21, 2014 • Content, Content Marketing, Design, Marketing, Sales Presentations • 0 Comments

    This week I came across two examples of how not to use pie charts. Both came from very smart people. Here are the examples and some simple rules you can remember to avoid similar mistakes. You want to communicate clearly and powerfully. You know graphics can help. We have multiple options to easily make interesting […]

    Read more →

    Even Market-Leading Companies Make This Presentation Mistake

    by  • April 29, 2014 • Analytics, Sales Presentations • 0 Comments

    What’s wrong with this picture? This is a slide from a presentation at a B2B marketing conference titled, ironically, “Create Gorgeous Marketing Dashboards Your Executives Will Love”                     The rules for graphics in slide presentations and dashboards are the same. This graphic violates the “keep graphics […]

    Read more →

    Great Explanation Why Facebook is Irrelevant for B2B Companies

    by  • December 3, 2012 • Lead Gen, Marketing • 0 Comments

    An audience member at a Babson College panel asked recently about social media, Facebook, and B2B companies. My answer was the social media that mattered to B2B companies were groups (including LinkedIn groups) and 1-1 emails discussing B2B brands, like marketing VPs asking members of their online group: “Who has recent experience with this marketing […]

    Read more →