• Archive for December, 2012

    Great Explanation Why Facebook is Irrelevant for B2B Companies

    by  • December 3, 2012 • Lead Gen, Marketing • 0 Comments

    An audience member at a Babson College panel asked recently about social media, Facebook, and B2B companies. My answer was the social media that mattered to B2B companies were groups (including LinkedIn groups) and 1-1 emails discussing B2B brands, like marketing VPs asking members of their online group: “Who has recent experience with this marketing […]

    Read more →