• Archive for October, 2011

    2 Dirty Secrets About Content Marketing and Social Media

    by  • October 24, 2011 • Content Marketing, Inbound Marketing, Marketing, Positioning and Messaging, Social Media Marketing • 2 Comments

    The recently published 2011 Demandbase B2B Website Demand Generation Survey Results highlighted 5 findings from its survey of 100 B2B marketing and IT professionals.

    But what I found most interesting was what their data revealed but they didn’t highlight: 2 dirty secrets of content marketing.

    To highlight these conclusions, I converted Demandbase’s results into graphics.

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    B2B Paid Advertising Flopped For You? Retargeting Is a Reason to Revisit It

    by  • October 6, 2011 • Content Marketing, Inbound Marketing, Lead Gen, Marketing • 0 Comments

    Let’s face it: paid advertising – banner ads or PPC – has been a huge failure for most B2B companies. The ROI has been pitiful.

    But retargeting ads are dramatically different. They change the cost of customer acquisition so radically, they make paid advertising worth a second look.

    But I’ll warn you, retargeting ads are being miscast as Lead Gen campaigns, when they are really Lead Capture and Nurture campaigns. They play a valuable role, but boost the effectiveness of rather than replace other lead gen initiatives.

    Here’s what you need to know.

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