• Archive for May, 2011

    Why Twitter’s Influence is Over-Rated for IT Leads

    by  • May 23, 2011 • Analytics, Marketing • 4 Comments

    If you took a poll, you’d get an extraordinary percentage of IT managers admitting to using Twitter, suggesting marketers should invest resources in Twitter to reach IT managers. But IT execs’ Twitter use may be limited to events and non-IT posts. The real test of Twitter’s value for reaching your prospects can be measured by the volume of leads from Twitter reported by Google Analytics.

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    Millennials Tweet NOT (as much as you think)

    by  • May 17, 2011 • Marketing • 0 Comments

    The American Marketing Association reported research indicating Millennials − ages 15 – 34 − aren’t as fervent tweeters or tweet readers as you might think.

    The TRU study from 2011 indicates that of the 77.2 M Millennials out there, “42% visit a social network several times a day, but 63% never read tweets and 72 % never send them.”

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