• Archive for March, 2011

    2 Clever Tips for Surveys

    by  • March 28, 2011 • Market Research, Marketing • 1 Comment

    I sometimes joke that Survey Monkey et al have made it easier to conduct lousy surveys faster.

    Because it is easy and inexpensive to create and distribute questionnaires, people spill them out without much thought.

    Common sins include:

    • being so long and tedious respondents abandon it midstream or – if incented to complete the survey – answer randomly
    • asking people to rate something like expertise where one person’s idea of “intermediate” is another’s idea of “expert”

    Sins like these often produce high abandonment rates and misleading results.

    Here’s how to avoid them.

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    Marketing 4.0 – Something Valuable for Free

    by  • March 21, 2011 • Marketing • 0 Comments

    Over the last year, more B2B companies are finding that email and direct mail are reaching fewer their customers and prospects. And adding new and relevant prospect to their mailing list is increasingly difficult. On top of that, it seems like every conceivable white paper topic is being offered by 10 different vendors.

    How do you cut through the clutter? Take a lesson from the iPhone.

    Read more →